Building Awareness and Public Will
Ending homelessness is possible, but it requires a shift in America’s understanding. From national policies to local action, the more people understand the root causes and best solutions to homelessness, the more support we can build to create a better future for our communities.
Research to Understand Public Opinions and Attitudes
Before we can shift the way Americans think about homelessness, we must first understand people’s attitudes: their beliefs about what causes homelessness, what works to end it, and how they feel about the programs we rely upon. The Alliance invests in opinion polling to help it better reach people where they are in their understanding of homelessness.
Resources for Getting the Message Right
Informing and educating the public often requires us to tailor our messages and re-think how we make our cases. The Alliance partners with leading narrative change pros to ensure that we are making the most persuasive appeals possible.
Building the Public and Political Will for Ending Homelessness and Creating Communities Rich with Abundant Housing – The CaseMade
Messaging Guide for Communicating About Homelessness – Housing Narrative Lab
Working with the Media
The media still plays an essential role in informing the public’s understanding of homelessness. The Alliance’s communications team works with journalists of all kinds every single day, to ensure their coverage of homelessness is informed, accurate, and impactful. See some of our most media resources from the past year.
Decline in Veterans’ Homelessness Spurs Hopes for a Broader Solution – New York Times
Crackdown on homeless encampments raises public health questions – Washington Post and Kaiser Heath News
California is ordering state agencies to start clearing out homeless encampments – National Public Radio
Poll: Americans Expect All Elected Officials to Act to Reduce Homelessness – Governing
Phony Fixes Won’t End Homelessness in America—Housing Will | Opinion – Newsweek
Leveraging the Power of Social media
The Alliance’s robust social media presence on social media ensures that we are reaching people who don’t always consume traditional media outlets. By following along and contributing to the Alliance’s social media feed, we can broaden our voice and ensure more Americans are getting the facts on homelessness.
Mobilizing for Action
Getting the facts is just the first step. To drive forward the solutions we need, we need our federal, state, and local lawmakers to hear every voice.
Advocacy at all levels helps secure the resources needed for impactful programs — and 71% of Americans agree that homeless organizations need more resources to make a difference.
Fostering a Unified National Effort to End Homelessness
Ending homelessness requires the collective energy of people from all walks of life — advocates, service providers, policymakers, researchers, and community members. We create spaces where diverse voices share ideas, collaborate on solutions, and amplify the call for effective change. By equipping communities with proven strategies, fostering shared learning, and advocating for transformative policies, we’re uniting a nationwide movement to end homelessness once and for all.
Together, we’re not just addressing homelessness — we’re building a future where it becomes a thing of the past.
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