This is a list developed by rapid re-housing providers of potential landlord recruitment strategies.
Landlord Events
- Be persistent – Host landlord event (with food) to educate, solicit feedback, coordinate
- Host event as a collaborative/community
- Recognition to landlords for participating
- Invite to an open house
- Landlord fair
- Use volunteers to sponsor landlord outreach meeting
Social Media
- Ad on Chamber of Commerce website
- Post on website/Facebook/Twitter/social media to highlight landlord
- Outreach through community listserv
- Email blasts
- Advertise on Craigslist
- Ads on social media, Craigslist, public access TV, our websites, newsletters
- Include in all organization’s marketing materials
Create Marketing Materials
- Create brochures/flyers targeted to landlords
- Create a landlord newsletter
- Produce a video featuring current landlords
Networking
- Use existing landlord relationships to network with/identify new ones
- Talk/Attend Realtor’s Association meetings and Landlord Events
- Direct mail to current and prior landlords
- Leverage Board relationships (integrate RRH into reports to the board)
- Rotary clubs
- Ask former clients to refer, (become leasing agents)
Develop Personal Relationships
- Face to face meetings/lunches, etc.
- Get funders/significant donors to make connections/market program
Use the Faith Community
- Use volunteers to build relationships
- Blurb/Ads in church bulletins
- 5 minute mission moments
Community Collaborations
- RRH Advisory committee
- PHA offer tenant education/certification
- Chamber of Commerce
- Shared landlord lists within internal programs and partner organizations
Other
- Landlord round table
- Look for postings at military bases
- Probate lawyers
- Outreach through cold calls, visits to apartments, property management