Resources

Landlord Outreach Strategies

Publications  |  October 7, 2015

This is a list developed by rapid re-housing providers of potential landlord recruitment strategies.

Landlord Events

  • Be persistent – Host landlord event (with food) to educate, solicit feedback, coordinate
  • Host event as a collaborative/community
  • Recognition to landlords for participating
  • Invite to an open house
  • Landlord fair
  • Use volunteers to sponsor landlord outreach meeting

Social Media

  • Ad on Chamber of Commerce website
  • Post on website/Facebook/Twitter/social media to highlight landlord
  • Outreach through community listserv
  • Email blasts
  • Advertise on Craigslist
  • Ads on social media, Craigslist, public access TV, our websites, newsletters
    • Include in all organization’s marketing materials

Create Marketing Materials

  • Create brochures/flyers targeted to landlords
  • Create a landlord newsletter
  • Produce a video featuring current landlords

Networking

  • Use existing landlord relationships to network with/identify new ones
  • Talk/Attend Realtor’s Association meetings and Landlord Events
  • Direct mail to current and prior landlords
  • Leverage Board relationships (integrate RRH into reports to the board)
  • Rotary clubs
  • Ask former clients to refer, (become leasing agents)

Develop Personal Relationships

  • Face to face meetings/lunches, etc.
  • Get funders/significant donors to make connections/market program

Use the Faith Community

  • Use volunteers to build relationships
  • Blurb/Ads in church bulletins
  • 5 minute mission moments

Community Collaborations

  • RRH Advisory committee
  • PHA offer tenant education/certification
  • Chamber of Commerce
  • Shared landlord lists within internal programs and partner organizations

Other

  • Landlord round table
  • Look for postings at military bases
  • Probate lawyers
  • Outreach through cold calls, visits to apartments, property management